Building Business in the "Shoulder" seasons

The camping industry is plagued with the problem of not enough good weekends and too many mid-week empty sites AND early and late season with few campers.

What can you do? Some ideas:
1 Create a new Holiday Weekend. With special events, incentives and innovate marketing establish (for your campground at least) a new Holiday! Name it something interesting and might be unique to your campground. Some ideas: Build a weekend around the start of the baseball season…. Have a big screen TV and have baseball giveaways, etc. This would be an early April date.

2. Most campgrounds have a “Clean Up” weekend at the beginning of the season… but also pair it with a Thank-You weekend at the end of the season.

3. Have a Special Speaker Weekend. Take a topic or two and have special speakers.

4. There is a MOPS program… (Mothers of Pre-Schoolers) It is a Christian based program usually sponsored by a church. The mothers come with their pre-schoolers. The Moms get a couple hours of fellowship and perhaps refreshments… while their pre-schoolers are taken care of by volunteers. It would be an ideal situation to hold the meetings at your campground. Check with the churches in the area to see if there is MOPS program in your area. There is a website: www.mops.org

5.  Here is an idea submitted by Jeff Coldon:  Since I am getting real serious about camp ownership, I been doing a lot of thinking and research on ways to improve cash flow.  One that comes to mind that would not take capital:  Being a ham radio operator would be a Ham-Fest weekend.  in case you don't know what this is its simply a flea market for radio electronic and computer stuff.  Hams could rent the camp sites an use an outdoor spot for tale gathers.  The hall usually gets booked by new equipment venders and then theirs the food sales and the buyer tickets and an area for new license ham testing.  Any local ham club can assist with this.  contact the American radio relay league www.arrl.org  These things generally start around 6am for venders and open 730 am till 2pm.

Heard a great idea for developing “Business on the Shoulders”? If so, submit it and we will put up a special page on the website with the ideas. We will add more ideas next week.

“So You Want to Own a Campground” A entry in our Library Section. What does it take? Are You suited? Read it all at: http://www.campground-data.com/library.html

A corollary article is “Test Your Risk Tolerance”.

Do you want to know what a competing campground buyer said about listing #67? Check it out at http://www.campground-data.com/67comments.html

How much is it worth. The facts tell us what campgrounds sell for… AND that is how much they are worth!… and the facts are included in our workbook… campground, sales price, sale date, income multiple, net multiple. This is not “What I heard it sold for”, it is What It Sold For! Facts. Get it along with the workbook, plus the Mini-Seminar on Negotiation at http://www.campground-data.com/workbook.html

Dale Bourdette

End Notes:

“The way I see it, if you want the rainbow, you got to put up with the rain.” Dolly Parton





 

 

 

Return to home page

Return to LibraryPlus Index

Make a comment to Dale Bourdette via e-mail